Meet your personal ghostwriter: Nailing foodpanda, foodora and Yemeksepeti tone, at any scale

Picture this: an engineer writing release notes, a PM building a pitch deck, an analyst drafting a newsletter blurb, and comms prepping the CEO's all-hands notes, all in the same week. Four different roles, four different formats, and on paper, nothing in common.

But all of it has to sound like our brand.

That’s the real challenge of communicating at scale. It’s not knowing what to say, we all know our jobs and the business. It’s making sure everything, from a two-line Slack update to a keynote presentation, pulls the exact same narrative thread. Generic AI tools don't solve this. They help us deliver fast, but flatten everything into the same beige corporate voice, leaving out our narratives, values, and how we actually talk to each other.

So we built our Personal brand ghostwriter: a custom Gem designed to help anyone nail our tone in any format, without slowing down.

What a ghostwriter actually does

Think of it as a prompt-powered sparring partner that keeps your writing anchored to our brand voice while you do the thinking. It does three things well:

• Speeds up first drafts: Turn a few bullet points into a structured, on-brand starting point in seconds.
• Keeps every message on-narrative: Automatically weaves in core values and strategy so alignment happens naturally.
• Preserves your voice inside our brand voice: Enhances your personal style alongside our tone instead of flattening your personality.

Where the idea came from

We piloted this with our leadership team. The goal was never to have AI write for executives, but to solve a real bottleneck: they write constantly across channels (email, Slack, keynotes), and staying narrative-aligned at high speeds takes real effort.

We fed the Gem narrative data, transcripts and successful updates run through tools like NotebookLM. The goal wasn't to clone anyone's voice, but to map the throughline that makes something recognizably us.

The result gave every draft a narrative head start, cutting drafting time in half and eliminating the tedious "does this sound like us?" review cycles.

You’re still the author

The Gem gives you an aligned starting point, but you bring the judgment, context, and final call. Read every draft out loud. Tweak a word, adjust a sentence, and sharpen the point.