Bringing Good Vibes: Inside Delivery Hero’s HeroChella

This year’s company party 'HeroChella', was inspired by the energy and diversity of a creative music festival. What started as a simple idea, grew into Delivery Hero’s biggest celebration of the year!

Multiple dance floors, karaoke, creative workshops, drag queen performances, photo corners, chill-out spaces, and interactive experiences made sure that everyone could participate.

HeroChella wasn’t just about having fun. It was about recognizing our collective impact, reconnecting after a year of hard work, and strengthening the sense of belonging that makes our culture special.

The vibes were  in full force

HeroChella brought our Leadership Principles to life. Specifically ‘Bring Good Vibes’, and the vibes were in full force all night!

Heroes showed up with energy, and every room featured inclusive music, standout performances, and hands-on experiences, all set against the backdrop of Berlin’s iconic Ritter Butzke nightclub.

A team effort

Over 1,300+ Heroes joined the festival from across different areas of the Berlin business. The event team was a mix of volunteers, plus cross-functional partners from across Talent & Culture, Communications, Design, Assistants, Workplace, and Procurement Teams. It was a true team effort!

Experiences for every Hero

• Music & Dance floors: Pop/Latin/Afrobeats, Techno/Electronic and Hip-hop.
• Live Band Performances: A concert feel to complement the DJs, led by one of Delivery Hero’s very own employees!
• Karaoke Room: From solos  to whole team sing-alongs, Heroes owned the mic!
• Creative Workshops & Glitter Corners: Bracelet making, make-up, scrapbooking and temporary tattoos were on offer. 
• Photo Ops & Drag Queen Performances: High energy and shareable moments of self-expression! Heroes had the chance to take home printed photos as a special souvenir of this iconic moment!
• Festival Kit: Tote bags were distributed with stickers, maps, playful accessories, and a brochure with a map, key info, and a QR code leading employees to the HeroChella webpage, where Heroes could preview highlights and even submit song requests.
• Food & Drinks: Stalls featuring vegan, vegetarian, halal, gluten-free, and meat options. Plus alcoholic, non-alcoholic drinks, mocktails, and self-service fridges to cut queues at the bar! 

Was it a success? Absolutely!

At Delivery Hero, feedback and outcomes drive how we Raise the Bar and keep improving for future events. This year, 78% of participants rated HeroChella 4 or 5, a strong signal we’re on the right track.

95% said that they joined at least one activity, a strong sign of engagement!

Decoration, vibe, and diversity of experiences topped the positive feedback list.

The mix of music rooms,  pop, techno, hip-hop, and live bands defined the festival feel.

Inclusion efforts (food labelling, quiet corners, accessibility, refreshment stations, games) were noticed and appreciated by all. 

What’s next?

HeroChella set a high bar for Delivery Hero’s celebrations, and we’re not stopping there!

• Winter Celebration: An end of year focus on gratitude, community, and togetherness.
• Employee Resource Group activations: Including Black Hero events in October to mark Black History Month.

Like the sound of this? You can help shape our culture and bring the vibes to the next company event! Explore our careers and join us.