About the opportunity
Role Summary
CRM plays a critical role in the fast paced environment of talabat with channels such as push notifications, in-app messages, e-mails and SMS being used to engage the customer base. This role will work closely with the Regional and Local Marketing functions to implement best in class campaigns to drive customer engagement and retention. The candidate will act as a role model and subject matter expert in order to upskill the team on Braze knowledge while delivering innovation and best practices to improve our Campaign Ops.
What’s On Your Plate?
Role within Regional Marketing across 8 markets
Create complex multi-step, multi-channel campaigns through Braze with advanced knowledge of functionalities and capabilities of the tool
Liaise with Retention Solutions team at Delivery Hero Central to implement new Braze innovations and mechanisms to improve customer engagement
Create documentation to disseminate best practices and learnings to more junior members within Campaign Ops function
Oversee train the trainer sessions to enable clear knowledge transfer and learning platform for junior team members
Constantly monitor and identify new innovations from Braze and industry leading CRM tools to implement within talabat to improve campaign performance
Implement enhancements to how the team launch campaigns to improve quality of delivery and launch efficiency
Make recommendations for technology enhancements to ensure best in class ecosystem of infrastructure and software available in talabat for Campaign Ops purposes
Support and mentor junior team members for more complex Campaign Ops requests that require close monitoring and guidance
What you need to be successful
What Did We Order?
Deep subject matter expertise and experience using Braze
At least 7 years of experience
Experience in fast paced Digital/Start Up environment delivering high volume of campaigns
Braze certification is not a must but will be looked upon favourably
Fluency in written and spoken English, Arabic is a plus
Good interpersonal and communication skills
Innovation mindset is critical for this role to keep driving Campaign Ops forward
Who we are
As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!
talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
