Sr. Manager - Marketing Subscriptions

Role Summary

Reporting to the Director of Pricing & Growth, the Sr. Manager – Subscriptions, sits at the intersection of product and marketing, and is primarily responsible for driving subscriber activation and retention, creating personalised customer experiences that drive loyalty and long-term engagement through marketing channels.  Looking for a highly numerate, analytical and data-driven marketer with strong stakeholder management skills, who will use deep product, customer, and commercial knowledge to drive growth across our activation and retention funnels, and ensure our subscribers get maximum value from their subscription

What’s On Your Plate?

• Develop a deep understanding of customer behavior and needs, designing and executing growth initiatives for the subscription program through continuous experimentation and testing.

• Own and lead the end-to-end marketing strategy across all operating markets, including messaging, channel mix, and creative execution.

• Support the development and optimization of the subscription value proposition to drive retention, engagement, user growth, and profitability.

• Craft marketing strategies to effectively promote new subscription benefits, enhancing perceived value and improving customer stickiness.

• Collaborate with Product, Marketing, and Analytics teams to design and execute evergreen campaigns and product enhancements.

• Analyze performance metrics to improve subscriber acquisition, engagement, and retention—with a strong focus on converting trial users to paid subscribers.

• Identify market opportunities and customer insights to shape product development and pricing strategies; run A/B tests to evaluate initiatives and refine product-market fit.

• Lead lifecycle management strategies to maximize subscriber lifetime value (LTV).

• Monitor and report on subscriber trends, key performance indicators, major partnerships, local content performance, and operational challenges to ensure sustained effectiveness.

What Did We Order?

• Minimum of 7 years of professional experience in marketing, media, technology, strategy, business planning, and/or management consulting.

• People management experience preferred, with at least 2 years leading teams.

• Proven track record in subscription management, loyalty programs, and user lifecycle management.

• Strong analytical skills with experience in campaign analytics and interpreting large data sets to enable fast, data-driven decisions.

• Excellent verbal and written communication skills, with the ability to distill complex topics for executive-level audiences.

• Adept at cross-functional collaboration, with strong stakeholder management skills and the ability to build trusted relationships across the organization.

• Genuine passion for lifestyle, digital commerce, and content, paired with a natural curiosity and a growth mindset.

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.