Job description
Role Summary
Drive a comprehensive brand media planning approach by developing and executing full-funnel, cross-channel strategies that align with business objectives. You will lead the integration of online and offline media efforts, ensuring a seamless customer journey and consistent brand storytelling across platforms. Develop, implement, manage media strategy & buying across all countries being the trusted advisor for Brand Media holistic planning. Consolidate, monitor and report trade marketing initiatives ensuring it aligns with a company's overall business goals.
What’s On Your Plate?
Integrated Marketing Strategy & Planning
Develop a strategic marketing mix and full-funnel channel strategy (ATL, digital, social, influencer, experiential) that supports brand and performance goals.
Define and implement holistic go-to-market plans for brand campaigns across all channels, including online, offline, and emerging media.
Create and maintain a synchronized regional calendar of integrated campaigns in close collaboration with local marketing teams.Ensure channel strategies align with business priorities, customer insights, and local nuances, balancing regional consistency with market-specific adaptability.
Cross-Channel Campaign Leadership
Lead regional media planning and buying across channels—offline, digital, and hybrid—partnering with media agencies and internal channel leads.
Ensure a unified approach to brand messaging across media touchpoints, enabling a seamless omnichannel customer experience.
Champion the principles of “fewer, bigger, better” by curating impactful campaigns that optimize media efficiency and effectiveness.
Collaboration & Stakeholder Management
Act as a cross-functional connector—working with channel leads, brand managers, data analysts, and local teams to ensure cohesive planning and execution.
Partner with regional and local marketing leads to align on upcoming brand plans and recommend data-driven budget allocations to support scalable growth.
Facilitate regular touchpoints across media and channel stakeholders to foster alignment, transparency, and shared learnings.
Insights, Measurement & Optimization
Conduct in-depth analysis of campaign performance across all channels; consolidate insights and translate them into actionable recommendations.
Monitor market trends, competitor activities, and channel innovations to continuously refine strategy and stay ahead of industry shifts.
Drive continuous improvement by sharing campaign learnings across teams, encouraging a test-and-learn culture.
Media Partnerships & Innovation
Manage media pitch and onboarding processes for new partners across digital, offline, and experiential channels to unlock new growth opportunities.
Explore and pilot innovative media formats and data-led strategies to enhance reach, engagement, and conversion.
What Did We Order?
Strong experience in brand/media planning across both online and offline channels, ideally within a fast-paced, regional or global environment.
Proven ability to lead cross-functional collaboration and manage complex stakeholder relationships.
Analytical mindset with experience using campaign and performance data to guide planning and optimization.
Passion for brand building, customer experience, and innovation in media.
You have worked for a central or regional team in the past, so you know the mechanics of coordination and regular multi-country reporting
Comfortable working in a challenging environment, be able to adapt at all time
You ideally have 7+ years relevant experience
You are analytical, have logical thinking, and you’re a problem solver
You are organised and plan ahead
You can define, assess, solve and communicate back to stakeholders in a clear and concise way
Excel Skills
talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Find out more about talabat
As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
Read moreLatest jobs
Salary
Location
Dubai, UAE
Job Category
Marketing
Job Type
Full-time
Location
Dubai
Remote working
On-Site
Brand
talabat
Description
Role SummaryReporting to the Director of Pricing & Growth, the Sr. Manager – Subscriptions, sits at the intersection of product and marketing, and is primarily responsible for driving subscriber activ
Reference
9c37ad4b-a145-4f57-a65d-99744d0a413c
Expiry Date
01/01/0001
Author
John DoeAuthor
John DoeSalary
Location
Dubai, UAE
Job Category
Marketing
Job Type
Full-time
Location
Dubai
Remote working
On-Site
Brand
talabat
Description
Role SummaryLead the Strategy & Planning function within the regional marketing team. Responsible for working with multiple stakeholders across the business to identify their needs and shape this into
Reference
06e754bf-2657-4d94-9cda-308efeca5a16
Expiry Date
01/01/0001
Author
John DoeAuthor
John DoeJobs you have shown an interest in