Sr. Specialist Performance Marketing

Role Summary
We are looking for a results-driven Performance Marketing Specialist to join our dynamic Regional Performance Marketing team. This role will focus on the execution and optimization of App Campaigns, Search Engine Marketing (SEM) and Display & Video Campaigns, working closely with other regional performance specialists based in Dubai and with our Central team in Berlin. You will also collaborate with local marketing teams across MENA to drive user acquisition and retention on our platform

What’s On Your Plate?

● Creating, developing, and optimizing Google Ads and Apple Search Ads campaigns across all major formats, including demand-gen, performance max, search, and app-focused campaigns.

● Owning the Google Ads and Apple Search Ads channels end-to-end, including quarterly OKR planning, strategic forecasting, budget management, and continuous efficiency improvements.

● Supporting the Ad Operations team in daily business execution, while actively collaborating with the Central SEM and Display teams in Berlin to share insights, trends, and best practices.

● Working closely with regional specialists and local MENA marketing teams to ensure alignment with broader growth initiatives and country-specific goals.

● Managing and optimizing product feeds for dynamic ads, including experience with Google Merchant Center and feed hygiene best practices.

● Designing and executing incrementality tests across App, Search, and Display campaigns, and optimizing budget allocation based on data-driven insights from these experiments.

● Ensuring accurate tracking and attribution by managing integrations with Mobile Measurement Partners (MMPs) such as Adjust or AppsFlyer, and working with tech and analytics teams to maintain data quality.

● Analyzing campaign performance, identifying key KPIs, and delivering actionable insights to drive continuous improvement and growth.

What Did We Order?
● Bachelor’s degree in Marketing, Computer Science, Business, or a related field.
● Minimum of 3 years of hands-on experience with Google Ads, with a strong foundation in broader performance marketing strategies.
● Proven experience working with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Branch, or Firebase.
● Strong understanding of web and app technologies, with up-to-date knowledge of trends in search behavior, shopping ads, and platforms like Google Performance Max, App Campaigns (AC) and Demand Gen Campaigns

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.