Sr. Specialist Growth & Strategy - Private Label

What’s On Your Plate?

• Co-lead concept development for private label brands tailored to local tastes and market trends
• Develop and brief creative concepts for digital campaigns, social media content, and influencer activations that bring each brand to life.
• Work closely with in-house and agency teams to ensure consistent brand storytelling across all marketing channels — from app placements to off-platform visibility.
• Collaborate with marketing, content, and culinary teams to launch standout brand campaigns.
• Work with operations to ensure smooth launches and scalability across kitchens.
• Monitor brand performance — track orders, profitability, using dashboards and data tools.
• Lead menu strategy and innovation by identifying hero items and optimizing brand mix.
• Support competitive analysis and market-entry planning, especially in high-priority geographies.
• Prepare and refine business cases and expansion roadmaps tied to GMV targets.

What Did We Order?

• 3–5 years of experience in food delivery, F&B, brand marketing, or strategy-related roles.
• Demonstrated experience working with brands, creative teams, or launching products to market.
• Analytical mindset - able to interpret data and performance metrics to improve decision-making.
• Collaborative and proactive - you enjoy cross-functional work and can manage stakeholders
• Bonus: Exposure to restaurant, hospitality, or virtual brand development is a strong plus.

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.