Specialist CRM

Role Summary

CRM plays a critical role in the fast paced environment of talabat with channels such as push notifications, in app messages, e-mails and SMS being used to engage the customer base. This role will work closely with regional and local marketing teams to implement best in class campaigns to drive customer acquisition, engagement and retention. The role will also work with CRM Strategy and Product teams to roll out experiments to test the efficacy of new ideas and concepts.

What’s On Your Plate?

• Creation of ad-hoc CRM campaigns as one off sends to support local teams

• Build campaigns and automated flows in Braze across multiple channels (Push Notifications, In App, Emails, SMS)

• Work with Regional teams to set up automated flows to drive the uptake, engagement and retention on their new products 

• Roll out campaigns into new countries/new verticals in line with expansion

• Support projects coordinating with Campaign Operations Manager and Delivery Hero central team for marketing automation and efficiency improvement through Braze

• Ensure effectively set up A/B test campaigns for experiments and hypothesis testing

• Ensure proper quality control of campaigns being launched

• Bachelor's degree

• Minimum 3 years of proven relevant work experience, preferably in a fast-paced working environment.

• Experience in working with CRM and campaign management tools, specifically Braze

• Being implementation focussed with a strong emphasis on delivering high quality campaigns

• Good time management skills.

• Good stakeholder management skills to maintain expectations on timelines within the context of multiple simultaneous requests being managed

• Fluency in written and spoken English, Arabic is a plus

• Good interpersonal and communication skills

• Proactive, responsible, attention to detail and a good team player.

As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!

talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide