Sr. Specialist Rider Engagement

Job Summary

As a Rider Communication & Engagement Specialist, you will play a key role in shaping how Talabat communicates with and engages its delivery rider community across the MENA region. You’ll contribute to content creation, campaign execution, and experience-enhancing initiatives that make our riders feel informed, appreciated, and connected. Working under the guidance of more senior team members, you will be empowered to take ownership of day-to-day deliverables and bring forward ideas that can improve rider communications and engagement across markets.

What's On Your Plate?

Content Development & Communication

• Develop clear, culturally relevant content in English and Arabic, and coordinate translations into Roman Urdu & Kurdish.
• Produce copy for in-app messages, SMS, social posts, video scripts, and newsletters tailored to rider needs and aligned with brand voice.
• Maintain a shared content bank and messaging templates for reuse across markets.

Campaign & Calendar Management

• Support execution of regional communication plans and campaigns aligned with seasonal and operational moments (e.g., Ramadan, Summer, Rider Appreciation).
• Manage assigned components of the rider communication calendar, including scheduling and stakeholder coordination.

Project & Campaign Coordination

• Lead end-to-end execution of specific rider campaigns or on-ground events under supervision.
• Prepare and manage project timelines, checklists, and stakeholder updates to ensure timely execution.
• Coordinate across operations, fleet partners, vendors, and design/marketing teams.

On-ground Engagement Support

• Assist in the rollout of on-ground activations (lounges, rest points, hydration drives, appreciation events).
• Coordinate logistics, inventory, and partner/vendor follow-ups.

Digital & Social Media

• Create and schedule content across rider-facing platforms (WhatsApp, Tweety, TikTok, Instagram, Facebook).
• Monitor content performance and community sentiment to inform future campaigns.

Budget Monitoring & Reporting

• Track expenses related to rider engagement campaigns and activations.
• Maintain budget trackers, process invoices, and coordinate with Finance for payment submissions.
• Support reporting on ROI, spend efficiency, and value delivered through each initiative.
• Flag potential over/under spends and recommend adjustments to ensure alignment with budget limits.

Insights & Continuous Improvement

• Monitor campaign performance (reach, participation, sentiment) and document key learnings.
• Support post-campaign evaluations with data collection and field insights.
• Elevate rider feedback and local insights into program improvement suggestions.

What Did We Order?

• 3–5 years of relevant experience in content creation, communications, or copywriting—preferably in logistics, tech, or the gig-economy space
• Bachelor’s degree in Journalism, Communications, English, Psychology, or a related field
• Native-level fluency in English and Arabic (written and verbal)
• Strong portfolio of content across multiple formats and purposes: crisis comms, campaign copy, platform-optimized posts, and educational materials
• Deep familiarity with digital tools and social media platforms; experience using them to deliver high-performing content
• Proven ability to manage content calendars and deliver high-quality work independently under tight deadlines
• Creative thinker with analytical skills to assess impact and continuously improve
• Self-starter mindset with a proactive, solutions-oriented approach

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.