About the opportunity
Role Summary
The Manager Product Marketing will play a crucial role in defining and executing the go-to-market strategy for our products. This role involves working closely with cross-functional teams, including Product, Marketing, and Commercial, to ensure the successful launch and adoption of our products across the region. The ideal candidate is a strategic thinker with a passion for product marketing, a strong analytical mindset, and a proven track record of launching and driving product success.
What’s On Your Plate?
Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature releases. Collaborate with product managers to understand product vision and objectives.
Growth Marketing: Develop and execute data-driven strategies to increase engagement and retention. Work closely to drive user and revenue growth while effectively managing and ultimately reducing budgets.
Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that resonates with our target audience. Ensure consistency across all marketing channels.
Marketing Campaigns: Support local marketing teams with planning integrated marketing campaigns to drive product awareness, adoption, and engagement.
Performance Analysis: Track and analyze the performance of product marketing initiatives. Use data to measure success, identify areas for improvement, and optimize strategies.
Cross-functional Collaboration: Work closely with Product Management, Commercial, Brand, and other teams to align product marketing efforts with overall business goals. Foster a collaborative and innovative work environment
What you need to be successful
Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
7+ years of experience in product marketing, preferably in the tech or e-commerce industry.
Proven track record of successful product launches and go-to-market strategies.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Previous experience in launching and/or growing subscription services using impactful marketing campaigns, will be a good to have.
Excellent communication and presentation skills.
Strong project management skills with the ability to manage multiple priorities.
Proficiency in marketing tools and platforms.
Who we are
As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!
talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
