Manager, Monetization
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Lahore, Pakistan
- Full-time
- Sales & Business Development
- On-Site
- foodpanda
Job description
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This role will be responsible for driving monetization growth across commission-based and non-commission revenue streams and managing loyalty program funding from partners. The successful candidate will work cross-functionally with performance and local account management teams to optimize commission structures, scale advertising revenue, align loyalty initiatives with monetization goals, and support shops partnerships teams. The key responsibilities will include the following
- KPI Ownership: Own and manage all commission and non commission revenue streams and related KPIs, including commission rate %, vendor advertising, service fees, and more.
- Commission Revenue Optimization: Analyze and manage commission structures to optimize revenue while ensuring competitiveness and maintaining strong vendor relationships.
- Non-Commission Revenue Growth: Lead the development and execution of non-commission revenue projects, particularly Vendor Advertising. Work closely with AM Leadership in each market to make advertising a scalable, consistent revenue stream for Shops
- Loyalty Program funding by partners: Working with Subscription and Loyalty team to co-develop a sustainable subscription growth strategy that aligns with our overall monetization goals. Integrate loyalty initiatives with broader revenue strategies to enhance user retention and partner engagement
- Regional Partnerships with key partners: Provide the Partnerships manager with data-driven insights to strengthen their negotiation efforts
- Data-driven decision making: Utilize analytics tools to track key metrics such as revenue per user, ad performance (e.g., cost-per-click, click-through rates, conversion) and ROAS/ROI. Generate insights and reports to make data-driven decisions
- Stakeholder management: Coordinate with relevant regional and global stakeholders to manage growth expectations and the P&L impact created by non commission revenue
- Support: Support local teams by conducting relevant training and troubleshooting issues related to adtech and advertising campaign execution
- 4+ years of experience in a commercial, revenue management, or ad operations role, preferably in retail, eCommerce or a fast-moving consumer goods (FMCG) environment.
- Excellent project management skills with proven experience working with cross-functional teams
- Excellent analytical skills with the ability to assess revenue performance, identify trends, and optimize for better results.
- Strategic thinking ability with demonstrated skill in identifying opportunities for business growth
- Excellent communication (fluency in English) and interpersonal skills, with the ability to effectively communicate with regional internal & external stakeholders across APAC, EU and Turkey.
Plus points/nice to have:
- Data analytics: Intermediate or advanced skills in SQL, Big Query and Looker. Familiar with ad platforms (e.g., Google Ads). Experience with A/B testing and P&L modelling
- Industry knowledge: Strong interest in ecommerce platforms, advertising tools, and consumer behavior in the online retail sector.
The pandas have embarked on an inspiring journey to serve “Meal for Every Table.” This adventure began in the bustling hub of our Delivery Heroes, Vendor Partners, Suppliers, Pandamarts, and Passionate Homechefs, all united by the dream of delivering joy through delicious food & more. Together, our pandas face challenges, bring innovations, and with unwavering determination and heart, they strive to deliver Meal for Every Table.
Join us on our journey as we aim to connect with 25% of Pakistan's population, delivering more than just meals, uplifting lives, and driving positive transformation throughout the nation. Come onboard as a “Manager, Monetization” and play your part in the “Regional QCommerce Domain” .
Quick Commerce is a fast-growing business unit within foodora, Yemeksepeti & foodpanda, three entities active across 17 markets in Europe & Asia, which are part of Delivery Hero, a global leader in online food ordering and delivery services. Quick Commerce consists of two main business segments - Dmarts (own-inventory model) and Shops (marketplace model), which are focused on delivering ultra-fast and convenient on-demand delivery solutions to customers.
On this journey, you will report to “Senior Director, Local Shops”.
What does your playfield look like?
- We work in a flexible but fast paced environment.
- We start and end with customers to deliver exceptional service.
- We love to innovate, prioritize, decide, and deliver.
- We love what we do, and we don’t rest until our targets are achieved.. So if you’re also someone who is driven until the dream is achieved, come join us.
Find out more about Delivery Hero
"foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!
We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives."
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