Manager Marketing - Media & Trade Planning

Role Summary

Drive a comprehensive brand media planning approach by developing and executing full-funnel, cross-channel strategies that align with business objectives. You will lead the integration of online and offline media efforts, ensuring a seamless customer journey and consistent brand storytelling across platforms. Develop, implement, manage media strategy & buying across all countries being the trusted advisor for Brand Media holistic planning. Consolidate, monitor and report trade marketing initiatives ensuring it aligns with a company's overall business goals.

What’s On Your Plate?

Integrated Marketing Strategy & Planning

• Develop a strategic marketing mix and full-funnel channel strategy (ATL, digital, social, influencer, experiential) that supports brand and performance goals.

• Define and implement holistic go-to-market plans for brand campaigns across all channels, including online, offline, and emerging media.
  Create and maintain a synchronized regional calendar of integrated campaigns in close collaboration with local marketing teams.

• Ensure channel strategies align with business priorities, customer insights, and local nuances, balancing regional consistency with market-specific adaptability.

Cross-Channel Campaign Leadership

• Lead regional media planning and buying across channels—offline, digital, and hybrid—partnering with media agencies and internal channel leads.

• Ensure a unified approach to brand messaging across media touchpoints, enabling a seamless omnichannel customer experience.

• Champion the principles of “fewer, bigger, better” by curating impactful campaigns that optimize media efficiency and effectiveness.

Collaboration & Stakeholder Management

• Act as a cross-functional connector—working with channel leads, brand managers, data analysts, and local teams to ensure cohesive planning and execution.

• Partner with regional and local marketing leads to align on upcoming brand plans and recommend data-driven budget allocations to support scalable growth.

• Facilitate regular touchpoints across media and channel stakeholders to foster alignment, transparency, and shared learnings.

Insights, Measurement & Optimization

• Conduct in-depth analysis of campaign performance across all channels; consolidate insights and translate them into actionable recommendations.

• Monitor market trends, competitor activities, and channel innovations to continuously refine strategy and stay ahead of industry shifts.

• Drive continuous improvement by sharing campaign learnings across teams, encouraging a test-and-learn culture.

Media Partnerships & Innovation

• Manage media pitch and onboarding processes for new partners across digital, offline, and experiential channels to unlock new growth opportunities.

• Explore and pilot innovative media formats and data-led strategies to enhance reach, engagement, and conversion.

What Did We Order?

• Strong experience in brand/media planning across both online and offline channels, ideally within a fast-paced, regional or global environment.

• Proven ability to lead cross-functional collaboration and manage complex stakeholder relationships.

• Analytical mindset with experience using campaign and performance data to guide planning and optimization.

• Passion for brand building, customer experience, and innovation in media.

• You have worked for a central or regional team in the past, so you know the mechanics of coordination and regular multi-country reporting

• Comfortable working in a challenging environment, be able to adapt at all time 

• You ideally have 7+ years relevant experience

• ⁠You are analytical, have logical thinking, and you’re a problem solver

• ⁠You are organised and plan ahead

• You can define, assess, solve and communicate back to stakeholders in a clear and concise way

• Excel Skills

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.