Lead Commercial Brands Ads

As the Brands Ads Lead (IC3) - Global Media & Agencies, you will be a pivotal senior individual contributor within the Global Brands Ads Headquarters team, reporting directly to the Director of Brands Ads Global. This high-impact role is dedicated to unlocking and scaling new revenue streams by engaging the global media agency ecosystem and driving sophisticated advertising investments like programmatic media and non-endemic brand partnerships.

You will be the global subject matter expert defining the strategy, playbooks, and commercial tools necessary to grow our revenue from both:

1. Non-Endemic Brands: Brands outside of our core CPG/Retail focus (e.g., Financial Institutions, Telecommunications, Automotive).
2. Awareness & Programmatic Media: Advanced media investments from all brands, focusing on high-value inventory like our post-order banners.

Your success will be critical in expanding our addressable market, defining best-in-class agency collaboration models, and securing strategic, global partnerships with major financial institutions and payment providers.

THE JOURNEY

1. Global Media Strategy & Enablement (60%)

Agency Strategy: Lead the development and deployment of the global strategy and framework for collaborating with media agencies (e.g., holding companies, independent agencies). This includes defining roles, processes, commercial structures, and incentives.Non-Endemic Playbooks: Design and deliver comprehensive toolkits and playbooks to enable local teams to effectively prospect, pitch, and execute campaigns with non-endemic brands (e.g., financial services, telcos) globally.Programmatic & Awareness Scaling: Define the commercial strategy and best practices for scaling high-value, programmatic, and awareness investments globally, including key inventory like our post-order banner placements.Media Performance: Establish global KPIs, reporting standards, and analytical frameworks focused on measuring the performance and ROI of non-endemic, programmatic, and high-funnel media spend.Operational Excellence: Provide necessary tools, materials, and training to our local teams to ensure consistency and efficiency in all media and agency-related commercial activities.

2. Strategic Partnerships & Direct Media Ownership (40%)

Financial & Payment Partnerships: Identify, define, and lead the commercial approach for closer collaboration with payment providers and financial institutions to create strategic regional or global partnerships, making Glovo a relevant platform for their marketing and customer acquisition needs.Direct Agency Engagement: Engage directly with global or regional media agencies to unlock large, multi-market media deals and support local teams on complex, high-value pitches for non-endemic brands.Market Intelligence: Act as the global expert on media industry trends, programmatic platforms, and competitive dynamics, sharing actionable intelligence with the HQ and local teams.Material Creation: Create and own best-in-class commercial materials, including specialized agency pitch decks, programmatic guides, and non-endemic vertical analysis.

• Minimum 5+ years of professional experience in a strategic, commercial, or partnership role within the Digital Media ecosystem, such as a leading media agency (planning/buying), a programmatic platform, or a digital publisher/retail media network.
• Deep expertise in programmatic advertising, media planning/buying principles, and the agency landscape is mandatory.
• Proven experience in defining and scaling commercial strategies for advertising products or services across multiple international markets
• .Demonstrated experience engaging with or working within the Financial Services/Payment Provider industry for strategic partnership development is a significant advantage
• .Bachelor’s/Master’s degree in Business, Marketing, or a related quantitative field.
• Excellent written and spoken English is required; additional languages are a plus.

Skills & Competencies

• Media Market Expert: Exceptional understanding of the global media landscape, programmatic technology (DSPs, SSPs), and brand safety/measurement standards.
• Commercial Acumen: Ability to translate complex product capabilities into compelling commercial value propositions for agencies and non-endemic brands
• .Strategic & Operational Balance: The capacity to build global, scalable operational frameworks while simultaneously leading high-stakes direct commercial discussions.
• Influence & Stakeholder Management: Proven track record of influencing large, distributed commercial teams and building consensus across cross-functional internal partners (Product, Legal, Finance).
• Executive Presentation Skills: Ability to craft and deliver precise, high-impact commercial and strategic presentations to both agency executives and internal leadership.
• Results-Oriented: A highly proactive and tenacious approach to unlocking complex, high-value revenue streams.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance to keep you at your peak.
• 🍔 Monthly Glovo credit to satisfy your cravings!
• 💳 Discounts on transportation, food, and even kindergarten expenses.
• 🏊 Discounted gym memberships to keep you energized.
• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave, and office-based nursery.
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!