About the opportunity
We are seeking a commercially driven and strategic Head, Ads to lead the next phase of our advertising. The ideal candidate will bring hands-on expertise in ecommerce coupled with a track record in performance management and delivering impact. The Head, Ads Revenue will own the end-to-end Ads strategy, growth, and revenue generation for our restaurant advertising network. In this role you are expected to serve as a commercial thought leader, leading the regional commercial team and you will be responsible for building the ad strategy that empowers local commercials teams to enable independent restaurants, regional chains, and global franchises to boost order volume and maximize visibility. This role helps drive ad sales & maximize restaurant ad ROI across all of our markets, while collaborating cross-functionally with Product, Engineering, and local Commercial Directors & commercial organisations.
At Pandora, we are exploring the potential of AdTech to introduce people to restaurants they will love and to enable our partners to meet their future customers at the perfect moment. A range of products, which help them to increase their visibility and reach, improve their order conversion, and eventually drive more sales by covering the entire marketing funnel.
Your mission
- Join us and work on one of the most exciting topics at Pandora with significant top management attention
- Lead a team of seasoned commercial managers on your mission
- Spearhead the commercial strategy and success of Pandora’s Ads business
- Influence the strategy and the roadmap of our entire platform product services globally
- Engage with global , as well as local commercial teams, to understand business and product opportunities
- Develop and grow the existing team that will execute on the vision and turn into a reality
- Join our large and growing global community and act as a business champion and mentor
Key Responsibilities
Strategic Leadership & Performance Management
- Own the P&L: Craft and execute a global strategy that delivers measurable revenue growth; define, execute, and exceed the annual advertising revenue targets
- Performance: Define and operationalize KPIs and OKRs that align with business goals, ensuring consistent performance tracking across markets
- SMB Self-Serve Scale: Drive the hyper-growth, adoption, and retention of self-serve advertising tools among local independent restaurant partners, positioning ads as a core merchant growth tool
- Go-To-Market (GTM) Leadership: Direct the creation of data-driven narrative playbooks, local case studies, and pitch collateral to educate restaurant operators on effective platform promotion.
- Establish a rigorous performance management framework to ensure global consistency and accountability, with clear ownership across regions.
- Monitor revenue performance and operational KPIs, identifying trends, risks, and areas for optimization.
Cross-Functional Collaboration & Product Alignment
- Bridge Product & Commercial: Work closely with Product, Analytics, and AdTech teams to define and prioritize requirements, ensuring alignment with commercial needs.
- Inventory & UX Optimization: Balance monetization goals with marketplace health, ensuring high ad click-through rates (CTR) and restaurant return on ad spend (ROAS) while preserving app checkout conversion rates.
- Partner with Delivery Hero entities to implement global initiatives while adapting to regional nuances
Team Development & Leadership
- Build and lead a high-performing team, fostering collaboration, accountability, and a shared vision for success.
- Mentor and develop team members, creating clear career pathways and opportunities for growth.
- Implement structured feedback and recognition mechanisms to maintain motivation and a results-driven culture.
What you need to be successful
- Leadership Experience: 10+ years in a senior role within ecommerce, with experience managing global teams and cross-functional initiatives, as well as significant experience working directly with senior leadership
- Consultancy Background: Strategic thinking and analytical rigor gained from experience at a top-tier management consultancy.
- Commercial Acumen: Demonstrated ability to grow revenue and manage complex budgets, with a focus on performance-based advertising.
- Analytical Mindset: Strong grasp of data-driven performance management, campaign analytics, and optimization strategies.
- Global Perspective: Experience working in international markets, balancing global strategy with local execution.
Who we are
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
