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Global Brand Communications Lead

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Barcelona, Spain

  1. Full-time
  2. Marketing
  3. Hybrid
  4. Glovo

Job description


About the opportunity

We’re looking for a talented, creative, and data-driven Global Brand Communications Lead to join our Global Brand Team and help shape how millions of people experience and connect with Glovo around the world.

As Global Brand Comms Lead, you will develop and execute impactful communication campaigns that strengthen Glovo’s brand equity, build brand love, and bring our value proposition to life across diverse audiences and cultures.

We’re looking for someone with strong mental agility able to connect consumer insights, creativity, culture, and business needs into clear, effective communication solutions.

You will:

  • Lead the end-to-end development of global TV campaigns and related cross-channels tool boxes, from project planning, concepts development, consumer testing and production.

  • Spearhead the relationship with creative agencies and production houses to produce high-impact communication that resonates with diverse cultures and markets, ensuring adherence to timelines and budgets

  • Take part in the ongoing evolution and refinement of Glovo's global communication strategy, ensuring continuous alignment with the company's brand objectives and evolving business goals.

  • Co-lead AI initiatives to drive more relevant and effective communications.

  • Collaborate, provide guidance and support regional and local marketing teams to maintain brand integrity while localizing .

  • Collaborate closely with cross-functional teams, including design and performance marketing to develop a robust pipeline of digital communications to accelerate new customer acquisition.

  • Track and manage the global communications budget.


What you need to be successful

Requirements:

  • Minimum 5-7 years of professional experience, ideally in brand management/communication role (FMCG or Top tier creative agency background is a plus).

  • University degree in Business administration or marketing

  • Strong understanding of brand strategy and the ability to translate it into compelling TV & cross-channels creatives.

  • Proven experience leading TV& 360 campaign development end-to-end, including agency management and creative feedback.

  • Strong project management skills with a track record of delivering high-quality campaigns on time and within budget.

  • Experience developing integrated campaigns across ATL, digital and social channels.

  • Strong understanding of brand positioning, messaging, and storytelling techniques.

  • Strong analytical skills with proficiency in qualitative and quantitative research methodologies.

  • Strong proficiency in analyzing and leveraging data and consumer insights to drive strategic decision-making.

  • Spanish native and very fluent in English, other languages would be a plus.



Who we are

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.


What's in it for you

  • 🍔 Monthly Glovo credit to satisfy your cravings!

  • 🏊 Discounted gym memberships to keep you energized.

  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!

  • 👪 Enhanced parental leave, and office-based nursery.

  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website!

Base Salary:

  1. Barcelona

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