Sr. Specialist Martech

The Sr Specialist Martech will be responsible for leading Martech discussions, testing new product features before implementation in Braze, and driving innovation in CRM channels. This role will work closely with Engineering, Product, and CRM strategy teams to ensure seamless integration, quality assurance, and optimization of CRM technologies. Additionally, the role will oversee deep link testing, SDK updates and data connections between Braze and internal databases, and CRM automation improvements.

• Lead Martech discussions and test new product features overseeing Braze implementation and integration of these features

• Collaborate with Engineering, Product, DH Retention Solutions and CRM Business teams to ensure smooth Martech rollouts.

• Explore, test, and onboard new CRM channels (e.g., WhatsApp, RCS, push, email).

• Manage the quarterly intake process for CRM-related feature requests with the Product team.

• Validate deep links, tracking, and data connections between Braze, internal CDP, and BigQuery.

• Oversee data ingestion, segmentation, and activation across CRM platforms.

• Monitor Martech performance and drive innovation to enhance automation and personalization.

• Conduct quality assurance (QA) to ensure all CRM integrations and new features function properly.

• Serve as the main Martech consultant within the CRM team, ensuring best practices and efficiency.

• 5+ years of experience in CRM, Martech, or Marketing Automation.

• Strong expertise in Braze and BigQuery.

• Experience working with Engineering and Product teams on Martech testing and integrations.

• Technical knowledge of deep linking, API integrations, and data flows in CRM ecosystems.

• Strong analytical and troubleshooting skills to validate data accuracy across systems.

• Familiarity with new CRM channels and assessing their feasibility for integration.

• Ability to manage projects, track performance, and drive CRM innovation.

• Strong communication skills to liaise between CRM, Engineering, and Product teams.

   

Since launching in Kuwait in 2004, talabat, the leading on-demand food and Q-commerce app for everyday deliveries, has been offering convenience and reliability to its customers. talabat’s local roots run deep, offering a real understanding of the needs of the communities we serve in eight countries across the region.

We harness innovative technology and knowledge to simplify everyday life for our customers, optimize operations for our restaurants and local shops, and provide our riders with reliable earning opportunities daily.

Here at talabat, we are building a high-performance culture through engaged workforce and growing talent density. We're all about keeping it real and making a difference. Our 6,000+ strong talabaty are on an awesome mission to spread positive vibes. We are proud to be a multi-great place to work award winner.

As part of the talabat team:

• You have the opportunity to be based in our specially designed collaborative work space in City Walk.

• You will also experience exciting opportunities for professional and personal growth and recognition.

• Monthly talabat credit to spend in the app, however you want

• Parental leave

• Working with the team, building the fastest-growing, largest and most valuable network of online food ordering services.

• Our colleagues at talabat come from every corner of the globe, working in diverse, cross-cultural teams.

• Enjoy fresh fruits, cereals, beverages, tea, and discounts at our Everyday Roastery cafe next door

• Take a break in our wellbeing room, music room or take in the views of the Dubai Downtown Skyline on our roof terrace!

• Sponsored healthcare and gym membership