Sr. Specialist Marketing Growth - QCommerce

Role Summary

Seeking an experienced, data-driven growth marketer to help 8 countries achieving QC success on Talabat platforms. The User Growth marketing senior specialist will oversee the development, management and execution of marketing campaigns that help countries understand and adopt strategies that will improve budget efficiency in all user lifecycle while not compromising on growth potential.

What’s On Your Plate?

• User Growth: Manage each stage of the campaign lifecycle, including ideation, execution, learnings and further iterations 

• Marketing Strategy Formulation: Develop strategies and execute regional marketing frameworks that align with business priorities (ie. different stages of growth in each countries) by assessing country needs and defining scope for, proposing, and gaining cross-functional alignment for new opportunities 

• Operational excellence: Build and launch tools and processes that optimize growth versus speed. Orchestrate the production of large-scale education programs in marketing campaigns in a cost-effective manner that will improve business outcomes 

• Incentive strategy: Lead the consumer front by developing and executing tailored incentive strategies with recommendations based on market trends and needs. Utilize and deep dive into data-driven insights to optimize incremental growth for both QC and overall Talabat to drive user value growth and profitability for the platform. Lead the testing and implementation of incentive initiatives in collaboration with country teams. 

• Stakeholder Management: Work closely with cross-functional teams including but not limited to commercial, marketing, and finance to proactively provide solutions for budget management strategy 

• Keep up with fast-moving and high-priority changes to processes and best practices, communicating strategies and best practices with cross-functional teams to integrating them into different campaigns 

• At least 3 years of professional experience, with hands-on background in marketing channels, consulting, or finance 

• A passion for data and comfort with numbers, coupled with experience in quantitative data analysis, measurable insights, and experiments. Proficiency in SQL is a plus 

• Demonstrate ability to build and optimize rigorous processes, finding scalable solutions and championing operational excellence

• Customer-centric mindset, thriving in a fast-paced environment, and comfortable working with multiple stakeholders

As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!

talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide