Sr. Specialist Marketing Growth & Insights

Role Summary

This is a joint performance & strategy role within Talabat's Regional Marketing team. 

You will be the main stakeholder for regional marketing strategy, budgets, performance, and all other related enquiries for Country Marketing Managers across 4 markets:

• Ensure accurate forecasting of marketing spend 

• Using data to ensure that markets are spending their budget in the most effective way 

• Helping set and track OKRs

• Forecasting performance in the annual budgeting process

You will also act as an internal consultant within the Marketing team, working on major strategic projects, such as: 

• Conducting deep dives on key strategic issues surfaced by markets and by senior stakeholders, identifying areas of focus and proposing solutions, then delivering on those solutions to completion

• Using data to make recommendations on the most effective marketing strategies across your markets

• Working cross-functionally with senior stakeholders across the business to deliver on key strategic projects

• Identifying and tracking key performance indicators (KPIs  to measure marketing effectiveness and overall business growth

• Identifying opportunities to increase spend efficiency & return on investment

What’s On Your Plate?

Financial Performance

• Directly influencing the efficiency and effectiveness of marketing budget utilization through regular check-ins with markets, monitoring ROI metrics and other key performance metrics, and making recommendations to markets on how to utilise their spend effectively

• Contributing to financial performance through data-driven decision-making

Strategic Alignment

• Aligning marketing efforts with business goals, ensuring a cohesive strategy

• Shaping and supporting the overall strategic vision of the organization

Resource allocation & operational efficiency

• Improving the efficiency of marketing operations, optimizing resource allocation.

• Streamlining processes for better overall organizational performance.

• Delivering cross functional projects with multi-million eur impact on GMV efficiency gains

What Did We Order?

Key skills required:

3-5 years of experience in strategy, consulting, growth or marketing

Financial Acumen:

• Understanding of budgeting, forecasting, and financial analysis/modelling – at least 2 years of experience in a role in which you had exposure to financial analysis

• Modelling payback for marketing investments

• Ability to manage and optimize marketing budgets efficiently

• Experience with financial reporting and tracking KPIs

Analytical Skills:

• Proficiency in data analysis and interpretation – advanced Google Sheets/Microsoft Excel skills essential

• Ability to derive actionable insights from marketing data & break down problems in a structured manner

• Familiarity with the basics of marketing analytics (key metrics, how to track incrementality, etc)

Strategic Thinking:

• Ability to contribute to the development and implementation of marketing strategies

• Understanding of market trends, competitive landscapes, and customer behavior

• Ability to align marketing efforts with overall business goals

Marketing & Business knowledge/ Metrics:

• Knowledge of key performance indicators relevant to marketing effectiveness

• Experience in setting, monitoring, and achieving performance metrics

• Ability to conduct ROI analysis for marketing campaigns

• Understanding of digital marketing channels and technologies

Communication Skills:

• Strong written and verbal communication skills

• Ability to present complex data and insights in a clear and concise manner

• Collaboration with cross-functional teams, including marketing, sales, and finance

• Ability to present confidently to senior stakeholders, such as country heads and the regional C-Suite

Project Management:

• Experience in managing projects and campaigns from conception to execution

• Strong organizational skills and ability to handle multiple projects simultaneously

Leadership and Team Collaboration:

• Leadership skills to guide and mentor junior team members

As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!

talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide