About the opportunity
We’re looking for a Sr. Specialist - Campaign Management & Content to join our tMart team, the region’s first cloud store concept offering 30-minute delivery of groceries at hypermarket prices, now live across multiple markets in the MENA region.
The Sr. Specialist will own in-app content hygiene, drive data-informed merchandising decisions, lead end-to-end campaign planning and execution, and ensure seamless cross-functional collaboration across marketing, supply chain, category management, and tech. The ideal candidate is highly analytical, commercially minded, and thrives on turning performance data into actionable strategy.
WHAT’S ON YOUR PLATE?
Own daily app audit checks - proactively identifying content errors, broken placements, and asset inconsistencies, and ensuring corrective actions are taken on the same day
Maintain in-app content hygiene across all touchpoints: categories, subcategories, icons, banners, collections, and product assets - ensuring accuracy, freshness, and brand consistency at all times
Manage end-to-end campaign execution: from briefing and asset coordination to live QC, post-live monitoring, and issue resolution - ensuring zero-defect implementation on every deployment
Own the weekly and monthly campaign planning calendar, aligning with the trade marketing calendar and ensuring all internal deadlines are met; flag risks early and maintain a forward-looking view of upcoming campaigns
Collaborate with the marketing team to align on the monthly trade calendar and upcoming campaigns; adhere strictly to campaign planning deadlines and ensure all required assets and information are shared proactively and in a structured manner
Conduct structured post-campaign analysis after each activation - measuring performance against defined KPIs (CVR, AOV, incremental orders, click-through rate), identifying patterns and trends, and feeding learnings directly into future campaign planning
Compile and present a post-campaign insight report to the wider team following each activation - clearly communicating what drove performance, what underdelivered, and specific recommended next steps; these findings should directly shape forward campaign planning, creative direction, and strategic priorities
Analyse in-app content and asset performance on a regular cadence - using data to evaluate placement effectiveness, collection visibility, and customer engagement, and translating findings into clear, actionable optimisations
Coordinate cross-functionally with supply chain and category management teams to anticipate stock availability, flag demand risks ahead of campaign launches, and ensure campaigns are commercially viable and well-supported
Partner proactively with the tech and product teams to escalate and resolve platform issues and content inconsistencies, maintaining open communication channels and agreed ways of working
Own the product categorisation and merchandising strategy for current and new assortment - including occasion-based categories, cross-merchandising opportunities, and collection management; ensure all products are correctly tagged, priced, and discoverable
Maintain high standards for image quality, product descriptions, and Arabic content accuracy, ensuring all customer-facing content meets brand and localisation guidelines
WHAT DID WE ORDER?
At least 4–5 years of experience in campaign management, content, e-merchandising, or a related commercial role - preferably within a digital, e-commerce, or Q-commerce environment
You are highly numbers-oriented and comfortable working with data daily - whether that’s tracking KPIs, interpreting campaign performance metrics, or using data to justify merchandising decisions. You don’t make assumptions; you verify with numbers
You are extremely detail-oriented, structured, and disciplined in your ways of working - you take ownership of your tasks end-to-end, meet deadlines consistently, and are known as someone who delivers solutions, not blockers
You are a strong cross-functional collaborator with the interpersonal skills to work effectively across marketing, supply chain, category management, product, and tech teams - aligning different stakeholders around shared timelines and commercial goals
You have a proactive, ownership mindset - you identify gaps before they are flagged, take initiative on improvements without being asked, and operate with a sense of urgency in a fast-moving, commercially sensitive environment
You have strong analytical and communication skills - you are comfortable presenting performance data and campaign insights to senior stakeholders, and can translate complex metrics into clear, actionable narratives
Proficiency with digital tools and platforms is essential - experience with data dashboards, campaign management tools, and CMS platforms is highly advantageous. Fluency in English is required; Arabic is a strong plus.
Who we are
talabat is the leading on-demand online food ordering, delivery, takeaway and groceries and convenience retail marketplace in the MENA region, and category leader across eight markets, with operations in the UAE, Kuwait, Qatar, Bahrain, Egypt, Oman, Jordan and Iraq.
talabat’s online marketplace offers customers a convenient, personalised and simple way of ordering food, groceries and other convenience products from a wide selection of restaurants and retailers (“Partners”).
