Marketing Campaigns Executive - Hybrid

Campaigns are critical to our strategy, consuming a large portion of our budget. Each market requires a tailored approach, from campaign design to vendor collaboration. The Marketing Senior Specialist will lead the strategy for each country, working closely with local teams to align on execution. Additionally, performance tracking is essential to adapt and optimize the campaign in real-time for better results.

• Campaign Strategy Development: Design and implement market-specific campaign strategies to drive MAU growth and increase platform orders. Develop regional campaign frameworks and ensure alignment with local teams for consistent execution.
• Performance Optimization: Monitor and optimize campaign performance in real-time, ensuring cost-efficiency and maximum ROI. Conduct data-driven analysis to improve campaign structures and vendor performance.
• Vendor and Budget Management: Build strategic frameworks for vendor selection. Provide guidance and monitoring for the allocation and utilization of budgets, ensuring spending aligns with business priorities and growth objectives.
• Annual Calendar Planning: Develop guidelines for market level marketing calendars. Collaborate with local marketing teams to create and manage a regional annual campaign calendar.
• Commercial Impact: Collaborate with commercial teams to support commercial VFD targets by leveraging marketing tools and visibility channels.
• Alignment with Local Marketing: Collaborate with local teams to ensure the proposed strategy fits local market needs and objectives. Align on key insights, recommendations, and campaign approach, considering feedback from both marketing and commercial perspectives.
• Monitor and Optimize: Continuously track the campaign’s performance, keeping an eye on key metrics like ROI, user engagement, budget utilization, and sales uplift. Adjust the campaign in real-time, optimizing discount depths, communication strategies, or budget allocation to maximize results

• 3+ years of experience in growth, campaign management
• Confident working with data—comfortable analyzing performance, identifying trends, and turning insights into clear, actionable steps
• Experience in Quick Commerce or E-commerce environments is a strong plus
• Skilled in transforming complex metrics into meaningful takeaways to optimize campaigns and drive results
• Familiar with budget tracking, vendor coordination, and managing resources effectively
• Strong communicator in English with experience delivering insights to stakeholders
• Thrives in fast-paced, multicultural environments—adaptable, detail-oriented, and solution-focused

Yemeksepeti is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

• A chance to crown your career at Yemeksepeti, Turkey's largest online quick delivery platform, that has been raising future managers and industry leaders for 20 years!
• A working environment where employee happiness is prioritized, with a strong corporate culture, passionate colleagues working together towards the same goal, and a transparent management approach!
• Project opportunities that you can run together with the employees of Delivery Hero companies in 43 countries of the world and great teachings about global industry leadership!
• Flexible work hours so that you can plan your business and social life as you wish! (Start working at any time between 08:00 and 10:00!)
• A birthday leave waiting for you the next day so you can have fun and party as much as you want on your birthday!
• Online trainings shaped by your choices, where the opportunities you can learn and improve yourself are unlimited!
• A comprehensive private health insurance that will never let you down when you need it!
• The Yemeksepeti family! Always smiling and high communication skills!
• A pre-planned orientation program so that you can capture the spirit of Yemeksepeti in the best way, get to know the brand from the inside, and always feel at home. And of course, a Buddy who will always support you in your first weeks!

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