About the opportunity
Role Summary
We’re looking for an enthusiastic, innovative, creative and insight driven brand manager to join our regional brand team based out of the UAE. We’ll need your support in strengthening talabat’s brand perception and preference with a specific focus on the sub brand talabat mart and the overall Qcommerce vertical. You will primarily design regional brand plans that include relevant brand messaging, content and channel strategies as well as develop creative campaign concepts targeting various customer segments that meet the business, marketing and brand objectives. Our ideal candidate is good at getting things done and can play an active role in promoting the talabat mart brand as well as the full Qcommerce vertical effectively across the region.
What’s On Your Plate?
On the basis of brand research and data, you will be responsible to devise brand plans and inspire the effective execution across all operating markets with the aim to meet the set out brand objectives (for e.g. increase top of mind, strengthen brand preference)
By working with internal and external creative agencies, you will be responsible for developing powerful creative concepts that bring to life a well crafted story for the sub brand talabat mart as well as the general Qcommerce vertical with the aim to fundamentally strengthen the master brand but also differentiate by building out unique attributes to be able to attract new audiences that the master brand is unable to tap into due to existing perceptions.
As the regional brand manager for the Qcommerce vertical, you will also work closely with the product and customer experience team to further enhance brand consideration and preference.
You will be responsible to develop and overlook the activation of brand building content strategies and playbooks that the local markets can tap into as a way to activate the talabat mart brand effectively.
You will work closely with your regional counterparts in the Marketing Planning team and Qcommerce team
You will engage in local market visits with a focus on fostering successful relationship with the local marketing teams offering support and guiding them in their localisation efforts when it comes to activate the brand plans
You will be the brand and content custodian ensuring alignment with the overarching brand guidelines is met by conducting frequent audits
You will monitor, analyze and report brand performance specific to the talabat mart brand as well as the overall Qcommerce vertical.
What you need to be successful
What Did We Order?
You have 10+ years of experience in brand management, ideally in a fast paced regional environment within an FMCG brand or alternatively gained FMCG brand experience from an roles within agencies
You showcase creativity and can solve brand and consumer related problems
It would be preferable if you have worked with creative agencies and have created memorable and effective ads and campaigns
You understand that relevant content to the right person at the right time can be a game changer
You deliver high quality execution and ensure that your work meets the global benchmarks
You understand consumer/brand research and can derive actions from it. Conducting and analyzing own research is a plus
A collaborative team player
You are a persuasive and confident communicator - both written and verbal.
You are fluent in English. Arabic is an advantage.
Who we are
As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!
talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
