Job description
The Lead of Growth is a key strategic leader in foodpanda – in charge of balancing marketplace levers and customer
This role owns the full growth engine — from pricing strategy and promotional mechanics to lifecycle marketing and performance optimization.
The ideal candidate is both a strategist and an operator: someone who can design scalable growth levers while also diving deep into data, executing with cross-functional stakeholders, and making bold decisions that move real business metrics.
Key Responsibilities
- Own the strategy for allocating incentives and pricing structure for all business units (food delivery, groceries, subscription, etc.)
- Build a strategy for user acquisition, decide on where to allocate budget across the entire funnel – from performance marketing to in-app conversion
- Work with Accounts Management teams to develop co-funded campaigns with vendor partners
- Identify and execute opportunities to improve the retention, frequency, and lifetime value of acquired customers
- Provide insights on platform-wide topline and bottomline financial planning
- Design and implement rigorous experimentation practices on campaigns
- Measure and optimize the ROI of voucher, discount, and pricing programs
- Build dashboards and deep-dives to regularly explain changes in customer behavior
- Influence local and regional cross-functional teams through data-driven storytelling
- Lead and develop a high-performing team of Growth Managers and Analysts
- Graduate of Bachelor's degree
- 6–10+ years of experience in growth, strategy, consulting, tech, or marketplace businesses
- Strong analytical foundation (SQL, modeling, experiment design preferred)
- Proven track record managing P&L or large performance budgets
- Deep understanding of marketplace economics and promotional mechanics
- Ability to balance short-term targets with long-term optimization
- Strong stakeholder management and leadership skills
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
What we offer
- A dynamic and challenging work environment.
- A company committed to developing you personally and professionally.
- A great working atmosphere with regular company and team events.
- A vibrant and international team committed to diversity and inclusion.
- Responsibility from day one in a fast growing and global company.
- Other benefits include free food, health and dental insurance, and learning and development opportunities!
foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index
Find out more about Delivery Hero
"foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!
We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives."
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