About the opportunity
The pandas have embarked on an inspiring journey to serve “Meal for Every Table.” This adventure began in the bustling hub of our Delivery Heroes, Vendor Partners, Suppliers, Pandamarts, and Passionate Homechefs, all united by the dream of delivering joy through delicious food & more. Together, our pandas face challenges, bring innovations, and with unwavering determination and heart, they strive to deliver Meal for Every Table.
Join us on our journey as we aim to connect with 25% of Pakistan's population, delivering more than just meals, uplifting lives, and driving positive transformation throughout the nation. Come onboard as a “Lead, Growth” and play your part in the “Marketing Domain.”
On this journey, you will report to Director Marketing.
Responsibility
Top line and Budget Management:
- Develop and manage the annual incentive budget, ensuring optimal resource allocation and ROI tracking
- Continuously develop and optimize channel mix according to the objectives of the company
- Accountability for delivering top line OKRs in line with budget/targets
Growth Planning:
- Taking full ownership of customer base and its retention on platform
- Define and articulate a clear growth strategy aligned with business goals, focusing on both short-term and long-term objectives
- Identify key growth opportunities in target markets and segments, ensuring alignment with the overall business strategy
- Forecasting monthly, quarterly and annual Orders & GMV and taking all stakeholders onboard
360 Marketing:
- Leveraging marketing campaigns and GTMs that effectively communicate best offerings and value propositions.
- Lead marketing efforts along with region on performance marketing, social media marketing, demand growth, CRM and partnerships.
- Develop and optimize multi-channel marketing campaigns to drive customer acquisition, conversion, and retention.
- Lead pricing for the country and work with region to meet pricing targets and optimizing pricing as per local needs.
People Leadership and cross-functional alignment:
- Build, mentor, and manage a high-performing growth team, fostering a culture of collaboration, creativity, and accountability
- Provide guidance and direction in setting objectives and achieving marketing goals
- Work closely with the regional marketing team to develop and execute country strategy
- Work closely with the commercial teams across food and grocery businesses to meet business objectives
What you need to be successful
- 5-7 years’ experience in similar role, with expertise in CRM, growth, customer retention/acquisition, customer lifecycle management
- Prior experience in ecommerce.
- Strong communication skills, with the ability to communicate with regional, global, local stakeholders across departments
Who we are
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
What's in it for you
What does your playfield look like?
- We work in a flexible but fast paced environment.
- We start and end with customers to deliver exceptional service.
- We love to innovate, prioritize, decide, and deliver.
- We love what we do, and we don’t rest until our targets are achieved.. So if you’re also someone who is driven until the dream is achieved, come join us.
