CRM Specialist

Are you passionate about customer relationship marketing?

Let’s talk!

Our Marketing team is on the lookout for a highly motivated CRM Marketing Specialist to join our dedicated CRM team and build campaigns that will help us grow our customer base and retain long-term loyalty relationships with our customers. 

You will be responsible for the hands-on execution of promotional campaigns (e.g. emails, push notifications, in-app messages etc.) by leveraging state-of-the-art segmentation and engagement tools to build highly targeted multi touch marketing experiences for our community of customers. You will use your creativity, organization and prioritization skills to deliver multiple projects and you like to play around with data that help you find interesting, actionable insights.

What you’ll do: 

• Plan, design and execute CRM monthly campaigns with focus on higher engagement with our customers

• Set up (ad hoc) promotional campaigns for marketing initiatives by leveraging all CRM channels (email, mobile and web push notifications, in app messages) and experiment with the optimal combination per case

• Address all critical user lifecycle stages through ongoing cross-channel communication and constantly optimize these messages based on findings

• Monitor and ensure deliverability of our communications, message responsiveness to device, tracking and redirection to web or app pages that fulfill customers’ expectations

• Plan, execute and document conducted A/B tests within the CRM channels

• Own campaign level reporting and evaluation, analyze results in a way that contributes to CRM and Business performance through actionable insights

• Collaborate with the Business Intelligence team to further analyze customers’ behavior and gain insights to improve CRM tactical approaches

• Actively participate in budget planning and implementation of incentivised campaigns that aim to activate our customers in the most efficient way

• Research and develop best practices and automations that will help elevate campaign management to the next level

• Participate in brainstorming sessions and contribute with creative content ideas

• Previous working experience in CRM or Performance Marketing in a fast paced environment

• Strong familiarity with user retention & growth strategies in a digital environment

• Experience with digital marketing best practices, users’ segmentation and customer retention strategies

• Experience with campaign analysis and development of reports that provide actionable insights

• Detail-oriented, with focus on a high degree of precision

• Analytical mindset with a strong disposition for data-driven decision making

• A proactive mentality - ability to manage and prioritize multiple projects independently

• Experience with A/B Testing (Testing mindset: Test everything that matters)

• Experience with CRM tools for mobile apps (e.g. Braze, Hubspot etc)

• MS Office Excel skills: You know your way around pivot tables!

• Strong communicator with the ability to collaborate with multiple people from different backgrounds and expertise

Nice to have:

• Bachelor/MSc in Computer Science, Mathematics, Engineering, Marketing or Business Administration

• SQL / Javascript basic understanding

• HTML / CSS basic understanding

• Liquid syntax familiarity is considered a plus

efood is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

• We recognize good work and we want our people to feel appreciated! That’s why we offer an attractive remuneration package for what you bring in! 💰

• We share a passion for food, so you will certainly appreciate the ticket restaurant card 💳 to spend in restaurants and/or food supplies. We are efooders after all!

• We take care of you with Private Medical & Life Insurance from day #1 to keep you healthy and safe! 🍎

• We prioritize your mental health 🧠 and offer round-the-clock access to an online mental health platform. You can schedule unlimited therapy sessions with certified psychologists and coaching sessions with experienced coaches.

• We want you to grow with us 🚀 ! And to help you keep improving, we provide you access to our online training platform where you can study 📖 topics for your personal and professional growth!

• Are you a cappuccino lover ☕? Do you desperately want a cookie? Our inhouse cafeteria got you covered!

• If you want to stay in shape 🏋️ , our in-house gym awaits you fully equipped!

• We are passionate about exploring, growing & learning and our Global Mobility plan is created to help our people find their purpose around the world! 🌎

• Saving for the future? We’ve got your back! Our Pension Plan helps you invest in tomorrow while you enjoy today! 💼

Life @efood

At efood, we constantly have chances to raise the bar improving, innovating, and challenging ourselves to grow! 🏔️
We take ownership of what we do, embracing challenges, and making things happen! ✔️
We move with pace to deliver value fast, which keeps us ahead, always balancing speed with quality!
We stay humble ❤️  as we grow and dive deep 🔍  in situations, asking questions & exploring beyond the surface to get the best solutions!
We bring good vibes by lifting each other up, focusing on what’s possible, and being the kind of teammate everyone wants on their side! 🙏

We’re a fast-growing, dynamic team where every efooder has the opportunity to shine, grow, and be part of something exciting.

Hungry enough to join us? 🚀

efood collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details.