Campaign Executive

We are seeking a highly organized and strategic Senior Campaigns Specialist to join the Dmart Commercial team. This role will be responsible for executing pandora campaign strategies in our local markets that drive customer engagement, sales, and profitability.

The successful candidate will work cross-functionally with marketing, category managers, and local campaign & promo teams to develop and manage campaign guidelines, create trade marketing calendars, and ensure alignment with regional business goals. You will play a key role in driving conversion and promotion effectiveness through implementation of an effective campaign framework.

Responsibilities:

• Assist in defining regional campaign guidelines, collaborate with local category & campaign managers to ensure appropriate product selection & mechanics for campaigns to maximize sales, margin and conversion.

• Support the development and implementation of utilization strategies of front-end merchandising & CRM assets to maximize performance (clicks & conversions)

• Work closely with local commercial teams to define trade calendar & campaign strategy in utilizing frontend assets to maximize performance of media assets.

• Work closely with the marketing team to define and prioritize campaign calendars for Top & Mid-tier campaigns, ensuring initiatives are aligned with key business objectives and market conditions.

• Ensure all campaigns align with seasonal trends, regional demand, and key business initiatives (e.g., product launches, festivals, or promotions).

• Analyze campaign results and collaborate with marketing and category teams to optimize ongoing campaigns, making data-driven adjustments to improve performance.

• Provide regular reporting and insights on campaign performance, highlighting successes, areas for improvement, and actionable recommendations.

• Stay informed of regional market trends, competitor activities, and consumer behavior to ensure campaigns are relevant and competitive.

• Conduct analysis of local and regional promotional activities, measuring campaign success to capitalize on market dynamics and customer preferences.

• Support local teams in troubleshooting issues related to campaign execution

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• 5+ years of experience in a trade marketing / digital marketing / commercial / campaign role in grocery ecommerce or a fast-moving consumer goods (FMCG) environment.

• Excellent project management skills with proven experience working with cross-functional teams (marketing, commercial, supply chain, etc.) to define and execute trade calendar and campaigns.

• Proven experience in campaigns development, execution & optimization

• Strong understanding of ecommerce platforms, online promotions, and consumer behavior in the grocery sector.

• Ability to think strategically and identify opportunities for business growth through trade marketing campaigns & promotions

• Results-oriented mindset with a focus on achieving mutually beneficial outcomes

• Excellent analytical skills with the ability to assess campaign performance, identify trends, and optimize for better results.

• Excellent communication (fluency in English) and interpersonal skills, with the ability to effectively communicate with stakeholders and partners

• Ability to work in a fast-paced and dynamic environment with a strong sense of urgency and attention to detail

• Agile and adaptable to changing priorities and market conditions.

Delivery Hero is present in 70+ countries across four continents and is on a mission to deliver anything, straight to customers’ doors. The company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. As a part of its Global Tech Hub strategy, Delivery Hero centralized its product and technology teams and officially launched the 4th Tech Hub in Türkiye in 2022. Created in Türkiye with a view to serving the platforms operating within Delivery Hero, the Delivery Hero Tech Hub is among the largest technology hubs operating within Delivery Hero.

We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you.

We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just let us know with an email to our Inclusion Officer at [email protected] it in your application.

Severely disabled applicants with equal qualifications will be given preferential consideration.

You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.